AidKit
AidKit is a technology-driven
aid distribution partner to governments, nonprofits, funders to make sure help reaches communities that most need them.
Order developed an identity that backs up their deep expertise and credibility in delivering aid without losing empathy.
Collaborators
Project team
Jesse Reed, Partner
Garrett Corcoran, Design director
Joyce Ho, Designer
Megan Nardini, Operations
Brooklyn Office
From accelerating recovery from wildfires to investing in people for community resilience, AidKit provides the platform to quickly distribute funds to eligible individuals and families.
CEO Brittany Christenson (center) with AidKit team members.
Working with more than 270 partners since the pandemic, AidKit has delivered $385 million in aid across 27 states with more than 600k people served.
Though ways of delivering aid has varied over time, aid has always been designed to meet people where they are.
Through land and water.
Through complex networks.
Through technology.
From there, we developed an identity based on the act of delivering aid. A mark that embodies the universal cross while emphasizing AidKit’s speed and efficiency.
Fakt from Type by Thiemich was selected as the primary typeface for its legibility and clarity across all scales.
A supporting color palette speaks to all the different forms of aid present in the space.
Graphic device
AidKit’s focus on connection and community is further captured through the extended linework connecting photography and type throughout the system.
Bringing the line device to life, Order also designed a website to coincide with the launch of the rebrand.
A set of icons were developed to support AidKit’s user experience while echoing the line device from the symbol.
