Autumn Logo 01

Autumn is a deathcare marketplace, providing resources, guides, and a community to help manage life after loss. 

Order created an identity designed for clarity and simplicity, placing the tools and resources Autumn provides at the forefront. This allows the visual language to focus on function first, supported by a softer brand mark.

Death itself is complicated. With Autumn, their resources help lighten the responsibilities when managing the death of a loved one.

Autumn Photo 01
Autumn Photo 02

Our approach was to capture a subtle sense of clarity and comfort through the visual language. Balancing both logistics and grief is never easy and with the identity we draw on the human element that links these ends together.

Autumn Photo 04
Autumn Photo 03

All in support of providing a sense of control during what can be some of the most chaotic moments of our lives.

Autumn Type 04
Autumn Logo 02
Autumn Logo 03

The wordmark uses a handwritten design, first beginning as a simple sketch on paper and seeking to maintain the unique quality of the human hand as it's translated to digital.

Autumn Logo 04
Autumn Web 01

The brand symbol uses the singular 'a' from the full mark.

Autumn Icon 01
Autumn Color 01

The primary palette uses an off-white tone to create a sense of warmth, while the remaining values are used as supporting, functional colors.

The typographic voice was designed for clarity, deploying the Univers family designed by Adrian Frutiger from Linotype.

Autumn Type 05

The light weight is used as the primary voice for headlines and larger applications.

Autumn Type 06

Roman is used as the supporting choice for body copy and smaller use cases.

Autumn Type 07

Bold is reserved only for contrast at smaller scales.

Autumn Type 08

In application, the wordmark is used at a small scale along the grid, acting as a sign-off to the content.

Autumn Businesscards 01
Autumn Phone 02
Autumn Type 02

In the extended visual language, iconography is used as a wayfinding component to help navigate the complexities of the process.

Autumn Icons 02
Autumn Icons 03
Autumn Icons 04
Autumn Icons 05
Autumn Icons 06
Autumn Icons 01
Autumn Type 03
Autumn Type 01
Autumn Phone 01

As the brand extends past the digital experience it maintains its simplicity and clarity, using only typography, color, and identity.

Autumn Print 01
Autumn Social 01
Autumn Ooh 02

Guidelines were developed for typesetting, color use, and composition, giving the Autumn team a framework for continued expansion.

Autumn Ooh 01