Breaker

Formerly SingularDTV, Breaker's mission aims to evolve the entertainment industry with a decentralized ecosystem that empowers creators and delivers a diverse collection of classic and original content. Order was tasked with naming, positioning, and branding the new company.

breaker.io

Collaborators

Zach Lieberman

Most entertainment companies are run as a "centralized platform" — everything from the content, production, revenue, and promotional streams are controlled by a single entity.

In contrast, Breaker's "decentralized platform" challenges the process of traditional entertainment creation and distribution. Using blockchain, each artist is able to control and monetize their work without the control of a central figure.

Approach

To help visualize the complexity of Breaker's platform, Order enlisted digital artist, Zach Lieberman, to create a custom processing tool that would generate the primary graphic device of the brand. We began with a very simple shape, a sphere, representing the global participation of the product, and generated an infinite number of variations using independent "particles" via the processing tool. These particles represent every creator, piece of work, and decentralized network of the company. The decentralized sphere become the symbol of Breaker as well as the visual language of all related brand materials.

The Breaker processing tool, developed by Zach Lieberman.

Breaker Logo Grid
Breaker Everett

The brand typeface, Everett, designed by Nolan Paparelli.

Breaker Color Palette
Breaker Alex Winter
Breaker Heap
Breaker Bowie

The Breaker platform can be downloaded for free at breaker.io

Breaker Website
Breaker Newsprint

Supporting materials were designed by Breaker's art director, Jenny Mauric, which included a promotional newspaper, social posts, and company swag.

Breaker Newsprint Detail 01
Breaker Newsprint Detail 02
Breaker Subway Turnstile
Breaker Subway Platform
Breaker Instagram Screens
Breaker Guidelines Cover

A comprehensive guidelines document detailed how the brand could evolve over time, something that the founders wanted taken into consideration given the evolutionary nature of their particular industry.

Breaker Guidelines Terminology
Breaker Guidelines Color
Breaker Guidelines Typography
Breaker Guidelines Particles
Breaker Guidelines Grid
Breaker Sweatshirt
Breaker Board