CANY is a New York City based building enclosure firm that offers full architectural, engineering, and design services.
Order developed an identity system that reflects the craft, precision, and variety of CANY's portfolio.
One of CANY's signature inspection approaches is Industrial Rope Access (IRA). This process was pioneered by CANY co-founders, Jarrett Huddleston and Ed Meirowitz, and remains one of the top golden standards in the building inspection industry today.
The rappelling process allows for a hands-on approach to uncover every detail of a project. Other approaches often overlook issues that are discovered using this method.
Custom letterforms build on the existing equity of their previous identity, yet feature a more balanced and structurally sound shape to reflect their inspection, design, and engineering approach.
The brand language showcases cropped in segments of the logo to reinforce their detail-focused approach.