Collective Ten
Collective Ten is an industrial design studio based in Cincinnati (Over-the-Rhine, to be exact), Ohio, and serving clients globally.
Order developed a new identity system to reflect the studio’s mission of designing contemporary products with continuance and purpose.
Colin Nourie founded Collective Ten at the ten-year marker of his independent experience in the industrial design field.
The brand refresh coincides with the 10 year anniversary of the studio’s founding, reflecting the now two decades of creative collaboration.
Nourie’s design practices prioritize modern silhouettes and functional interactions.
An abbreviated mark was constructed based on a key brand value, “design for longevity”.
Order researched the history of tools used to record passages of time.
The symbol is derived from one of the longest standing tools to mark time: the water clock.
Symbol.
Wordmark.
Logo.
Martina Plantijn from Klim Type Foundry→ establishes the balance between formality and creative expression of the studio.
The typeface is a contemporary translation of its long-used predecessor Plantin — reflecting the core value of longevity in brand.
The brand palette is restricted to cool greyscale hues with a single accent color.
The contrast between each color allows flexibility in pairing with imagery, while not detracting from the photography itself.
Graphic devices are derived from the shapes of the symbol.
The line device can be used as a tool to create graphic interpretations of messaging and support product imagery.
Anchor.
Depiction.
Abstraction.
Reveal.
To coincide with the brand launch, Order designed and developed the website for Collective Ten.
The new site instills each layer of the identity assets to spotlight their diverse history of products.
