Crux
Crux is an ecosystem for developers, tax credit buyers, and financial institutions to transact & manage transferable tax credits via renewable energy infrastructure.
Order developed an identity that is rooted in the early history of clean energy production.
Investments in clean energy (solar, bio, wind, hydro) and decarbonization projects are estimated to reach as much as $3 trillion in the next decade.
Crux provides tools for developers and financial institutions to transact and manage transferable tax credits. This benefits the growth of infrastructure as well as the sustainability goals of large-scale development projects.
Clean energy investments with the help of Crux: Biofuel, Wind, Solar, Geothermal, Ocean, Hydro, Nuclear, and Hydrogen.
The symbol is a signifier of progress in the history of renewable development. Its construction is based on the waterwheel — the first and most consistent structure of the clean energy industry.
The brand’s direct and clear typographic voice enforces legibility and ease in the system.
Monument Grotesk by Dinamo→ is the supporting typographic language.
Photography and simple graphic devices drive the design system — visualizing the scale of clean energy resources from micro to macro.
Instead of traditional icons, photographic symbols of each energy category are deployed in motion.
To support the visualization of renewable energy categories, illustrative diagrammatics were drawn to extend on the linework of the system.
Biofuel.
Wind.
Solar.
For infographics and supporting UI components, a bright color palette is utilized in addition to the core black & white language.
Comprehensive guidelines were developed for interactive use in Standards→.
