Fm Logo 01

Forward Majority

Forward Majority accelerates Democratic power in the most consequential legislatures to protect democracy: states.

Order created a high-volume typographic identity built to reinforce their communication efforts, emphasizing their history, message, and mission.

Forward Majority

Collaborators

Elastic Strategy

To reclaim footholds of power and protect democracy, Forward Majority has developed a long-term, strategic approach to the state legislative battleground — one focused on neglected priorities and populations. 

Fm Intro 01
Fm Intro 02
Fm Intro 03

Forward Majority’s mission is for a democracy that truly functions and represents America at every level. To get there, they work to amplify voices and platforms that are obstruct by long-standing systemic biases. 

In working to create a stronger voting landscape, Forward Majority helps to establish fair voting practices at the state level, directly combating policies of suppression and gerrymandering.

Fm States 01
Fm Logo 04
Fm Logo 02
Fm Logo 03
Fm Avatar 01

The wordmark and icon have been designed to carry two key ideas; amplification and progress. 

Fm Phone 01
Fm Flag 02
Fm Type 03

The typographic voice was inspired by typefaces used in the American political revolution era. New revolutionary ideas were shared through newspapers and broadsides and ultimately, our democracy was created.

Fm Type 02

Images from the Commercial Classics collection.

Fm Type 01

Original Sans collection from Commercial Classics.

Fm Type 04
Fm Color 01

The visual language uses a primarily black and white palette, helping to create clarity in the message and avoid unwanted political baggage.

Fm Tweet 01
Fm Businesscards 03
Fm Shirt 01
Fm Book 02

The typographic language translates to the extended brand system and messaging through the use of perspective — a way to signal an increase in volume and impact.

Fm Type 05
Fm Type 09
Fm Type 08
Fm Type 07
Fm Type 06

These treatments are used throughout the brand to emphasize the brand, mission, and message.

Fm Presentation 01
Fm Web 01
Fm Book 01
Fm Poster 01
Fm Web 02

Learn more at forwardmajority.org