Jefferson Studios is a production resource for Atlantic Records / Warner Music Group to create, host, and facilitate a variety of podcast series. Established in 2018 by Tom Mullen, the studio is an extension of the record label, often building bridges between the music that’s created and the world around it.
Jefferson Studios is named after the hotel that Atlantic Records originally ran out of (The Jefferson Hotel) by founders Ahmet Ertegün and Herb Abramson.
To establish an identity for Jefferson Studios, Order visited the Atlantic archives in New York City. One artifact that was found were the labels used on early releases in the 1960s. The color differences were used to indicate either mono or stereo sound. These combinations were used as the foundation of Jefferson’s identity palette.
Various printed ephemera was also uncovered in the Atlantic archives. A reoccurring typeface used in the early days of the label was Avant Garde, designed by Herb Lubalin→.
This became the typographic voice for the Jefferson Studios identity.
Sub-identities can follow the Jefferson identity, deploying a combination of circles, Avant Garde type, and label-inspired colors. This extends to any series application, such as the primary podcast tile and print ad campaigns.