Kickstarter, the world’s leading crowdfunding platform, has helped creators raise over 3 billion dollars to bring their projects to life. Working closely with Kickstarter’s leadership, Order updated the identity on the 10th anniversary of the platform.
Together with design firm Gretel→, Kickstarter first developed a new “K” mark in 2016. Although eventually redrawn by type designer Jesse Ragan→, the new mark was the starting point for Order’s work.
Order developed robust identity guidelines to enable Kickstarter’s in-house team to then roll out the new identity company-wide.