Lac 01

NYC Literary Action Coalition

The NYC Literary Action Coalition is an activism network of NYC-based literary members who builds and mobilizes the community on behalf of self expression and social justice issues.

Order created an identity that empowers their mission by combining a simple, universal, and accessible writing tool with the action it inspires. 

The NYC Literary Action Coalition was formed through PEN America’s network of more than 30 literary organizations to facilitate larger discussions, events, and to connect resources.

Lac 02
Lac 03

The partners for the coalition include professional literary organizations, community and campus literary groups, independent bookstores and publishers, arts organizations, performance spaces, and individual writers and literary professionals. 

Lac 04

Lucy Yu of Yu and Me Books in photo by Mengwen Cao for The Washington Post

Lac 05

Cat Fitzpatrick and Casey Plett of LittlePuss Press

Lac 06

Marsha Massiah-Aaron of The Brooklyn Caribbean Literary Festival

Lac 07

Harlem Writers Guild

Lac 08

Manal Ahmed and Amal Ahmed of Muslim Writers Collective in Dallas, photo by Jacob Wells for KERA News

Lac 09

Queer|Art|Pride event, photo by Eric McNatt

Lac 10
Lac 11
Lac 12
Lac 13

The symbol combines a traditional pen shape with an exclamation point, creating a holistic relationship between tool and message.

Lac 14
Lac 15
Lac 16
Lac 17
Lac 18
Lac 19
Lac 20
Lac 21

The Future from Klim Type Foundry is used to reference the geometric forms found in the symbol.

Lac 22
Lac 23
Lac 26

Clear typography, layouts, and iconography allow for the voices showcased through the coalition to take center stage in the system.

Lac 28 1
Lac 29
Lac 30
Lac 32
Lac 33
Lac 34
Lac 35

Built from the resources of PEN America, the identity is designed to sit alongside all partnering organizations and groups.

Lac 36
Lac 37

Allowing the entire coalition to center around one symbol, the identity is used for internal materials, external campaigns, and event identities.

Lac 38
Lac 40