The NYC Literary Action Coalition is an activism network of NYC-based literary members who builds and mobilizes the community on behalf of self expression and social justice issues.
Order created an identity that empowers their mission by combining a simple, universal, and accessible writing tool with the action it inspires.
The NYC Literary Action Coalition was formed through PEN America’s→ network of more than 30 literary organizations to facilitate larger discussions, events, and to connect resources.
The partners for the coalition include professional literary organizations, community and campus literary groups, independent bookstores and publishers, arts organizations, performance spaces, and individual writers and literary professionals.
Lucy Yu of Yu and Me Books in photo by Mengwen Cao for The Washington Post
Cat Fitzpatrick and Casey Plett of LittlePuss Press
Marsha Massiah-Aaron of The Brooklyn Caribbean Literary Festival
Harlem Writers Guild
Manal Ahmed and Amal Ahmed of Muslim Writers Collective in Dallas, photo by Jacob Wells for KERA News
Queer|Art|Pride event, photo by Eric McNatt
The symbol combines a traditional pen shape with an exclamation point, creating a holistic relationship between tool and message.
Clear typography, layouts, and iconography allow for the voices showcased through the coalition to take center stage in the system.
Built from the resources of PEN America, the identity is designed to sit alongside all partnering organizations and groups.
Allowing the entire coalition to center around one symbol, the identity is used for internal materials, external campaigns, and event identities.