Plot is a real estate advisory group specializing in finding work, practice, and performance spaces for New York City creatives.
Order was approached to develop a name and visual identity that reflects the creative spirit of the group and its clients.
Collaborators
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Project team
Jesse Reed, Partner
Laurel Warner, Designer
Megan Nardini, Operations
Brooklyn Office
Founded in 2024 by Paul Liebowitz, Plot partners with and advocates for a range of New York City artists — from art galleries and independent publishers to music and entertainment venues.
With a unique focus on artists, designers, musicians, and performers, Plot’s work seeks new ways of supporting and cultivating New York City's creative community.
“Plot”s dual meanings convey both the technical and creative sides of the group’s approach.
This duplicity is reflected in the wordmark, whose ever-changing state reflects the various needs and stories of its creative clients.
Each variation of the wordmark is used equally and is selected to best suit the application’s format.
Circular is used in a single weight throughout. Designed by Laurenz Brunner for Lineto.
Black-and-white photography grounds the otherwise playful color palette.
Promotional materials feature the creatives at the center of Plot’s partnerships, highlighting their individual practices and stories.
Duotone imagery brings a playful touch to website hover states.
