Skateyogi 01


Skateyogi is a skateboard school based in Brooklyn, NY that offers camps, classes, and lessons to all age groups.

To mark the opening of their new Williamsburg location, Order created an identity that echos the movement and expression found in skateboarding. The vibrant, type-driven identity system celebrates the values of the Skateyogi community and captures their inclusive approach to learning.


Skateyogi was born out of the idea to teach skateboarding to a yoga studio that co-founder Kevin Banahan was attending in 2013.

Skateyogi 34

Co-founders Yasuyo Takeo and Kevin Banahan.

Skateyogi 35
Skateyogi 36

Skateyogi 43
Skateyogi 42
Skateyogi 44

In the years since, it has expanded to numerous classes, lessons, camps, and most recently, a second location in Williamsburg, Brooklyn.

Skateyogi 37

Our process involved hands-on sessions with Skateyogi's team to get an understanding of their perspective on the culture of skateboarding.

Skateyogi 47

Movement echos the freeform nature of skateboarding.

Skateyogi Logo 01
Skateyogi Logo 02
Skateyogi 02
Skateyogi 46
Skateyogi 25

"Yo" (found within Skateyogi) is used as a shorthand icon for social media or other small applications.

Skateyogi 03

An eclectic color palette represents the diverse community Skateyogi has facilitated over the years.

Skateyogi 16
Skateyogi 04
Skateyogi 17
Skateyogi 48

The primary typographic voice utilizes Irregardless, an expressive variable typeface from Oh No Type Co.

Skateyogi 27

Good Sans from Good Type Foundry is the supporting type family and functions as the informative layer in the system.

Skateyogi 26
Skateyogi 23

Skateyogi 32

In the extended visual language, typography reflects the movement of skateboarding. Using phrases and trick names to reinforce both Skateyogi's values and the process of learning.

Skateyogi 20
Skateyogi 45
Skateyogi 21

A library of gestures can be used throughout the system, interacting with photography and other brand components.

Skateyogi 12
Skateyogi 13
Skateyogi Spread 01
Skateyogi 40
Skateyogi 39

As the identity extends to print, it maintains a balance of expression and functionality. Combining high-volume typography and low-volume information.

Skateyogi 38
Skateyogi 14
Skateyogi 15
Skateyogi 06
Skateyogi 11
Skateyogi 10

Print and digital collateral were developed for the launch of Skateyogi's new brand.

Skateyogi 07
Skateyogi 19
Skateyogi 41

Guidelines were developed outlining the Skateyogi identity system including guidance on typography, color, photography, and composition.

Skateyogi 09