Standards Logo 03

The approach to branding has evolved, so should the tools to design for them. Standards is the new way to design brand guidelines. In collaboration with Shore, Order has designed and developed the identity, UX/UI, and product experience for Standards.

Standards Book 02
Standards Icon 01

The Standards identity takes its inspiration from the iconic forms established by influential graphics standards manuals of the past.

Standards Nycta 02

The typographic voice uses a similar point of reference. Unimark’s NYCTA Graphic Standards Manual utilizes Standard Medium as the typeface.

The Söhne family released by Klim Type Foundry is inspired by both Akzidenz-Grotesk and Helvetica, but seeks to capture the essence of Standard Medium.

Standards Type
Standards Logo 02
Standards Color 02
Standards Cards 05

Subcategories of the product to follow the logo’s framework.

Standards Subbrand 02
Standards Phone 04 Copy

Standards gives designers the ability to embed more information such as color values, assets, typefaces, animation and more directly into their guidelines. It is built for how we work today.

Standards takes the knowledge we’ve gained from Standards Manual and introduces enhanced functionality that the web allows.

Standards Social 06 Copy

Follow for a look at the guidelines that inspired the project.

Visit to apply for early access and for more information.

Standards Social 07