The Underline is a large scale, public project to develop the underutilized land beneath Miami’s Metrorail into a 10-mile linear park and urban trail.
Since its inception in 2014, Order has worked with The Underline founder Meg Daly to produce a simple and playful identity which has expanded to wayfinding and environmental design in collaboration with the park’s masterplan designers, James Corner Field Operations.
The icon serves as an abbreviation, hiding a “T” for “The Underline” in the negative space around the “U”.
The “overline” serves as a graphic element to reinforce not only certain words, but the brand itself.
Landscape architects and urban designers James Corner Field Operations→ (JCFO) have designed a masterplan for The Underline that incorporates pedestrian trails, bike paths, gathering points, and native vegetation along the 10-mile corridor.
Order continues to work closely with the JCFO team to design and implement a wayfinding system that ties into the park’s branding.
Learn more about the masterplan→
Inspired by Miami’s street art culture, all identification, wayfinding, mile-marker, and various other messages will be painted onto the existing columns using stencils.
The stencil application is not only economical, but also reduces the need for free-standing signs in the park.
Wayfinding icons have been designed with stencil painting application in mind.