The Underline
The Underline is a large scale, public project to develop the underutilized land beneath Miami’s Metrorail into a 10-mile linear park and urban trail.
Since its inception in 2014, Order has worked with The Underline founder Meg Daly to produce a simple and playful identity which has expanded to wayfinding and environmental design in collaboration with the park’s masterplan designers, James Corner Field Operations.
Collaborators
The icon serves as an abbreviation, hiding a “T” for “The Underline” in the negative space around the “U”.
The “overline” serves as a graphic element to reinforce not only certain words, but the brand itself.
Park design
Landscape architects and urban designers James Corner Field Operations→ (JCFO) have designed a masterplan for The Underline that incorporates pedestrian trails, bike paths, gathering points, and native vegetation along the 10-mile corridor.
Order continues to work closely with the JCFO team to design and implement a wayfinding system that ties into the park’s branding.
Learn more about the masterplan→
Inspired by Miami’s street art culture, all identification, wayfinding, mile-marker, and various other messages will be painted onto the existing columns using stencils.
The stencil application is not only economical, but also reduces the need for free-standing signs in the park.
Wayfinding icons have been designed with stencil painting application in mind.
