West End Square is a new park designed by James Corner Field Operations→ for Dallas’ historic West End.
The park is a new work and play destination for the neighborhood, which has recently seen a large population increase. The new park plays a role in the revitalization of the area, acting as a communal town square and meeting place.
Dallas’ West End began as a trading post in the mid 1800s. In 1872, the Houston & Texas Central Railroad came to town turning the area into a manufacturing hub for Texas.
The West End retains many of the 19th century painted signage and advertisments adorned to the buildings of the day. These signs inspired the typesetting of the wordmark.
Railroad Gothic was chosen as the primary typeface to reference both the trading post history and iconic look of the 19th century advertisments and turn-of-the-century industrial spirit in the West End.
Parks for Downtown Dallas→ and the City of Dallas Park and Recreation Department commissioned James Corner Field Operations to design the park, featuring a U shaped canopy for shade and seating, and a garden planted with a palette inspired by the Texas Blackland Prairies.
Icons designate trash, recycling, and charging stations in the park.
Signs throughout the park tell the story of the area’s past, present, and future.