Order developed a custom typeface that took inspiration from the Palmer Method of business writing. The cursive approach became widely adopted as a business standard in the late 19th century.
The handwritten brand language is featured in the logo. The cursive E, distinct from the icon, is drawn to thoughtfully balance between the surrounding letters.
The custom handwritten typeface encapsulates four sets of distinct alternates. These have been drawn to mimic the non-repetitive nature of handwriting.
Signifier, a brutalist response to 17th century typefaces, was designed by Klim→ and has been deployed as the primary brand typeface.
The Every custom typeface, with all four sets of alternates. The typeface, named after the Every brand, was designed to sit inline with Signifier.
Colors and characters differentiate between publications. The range extends between expressive and refined to accommodate different themes in each.
A collection of notations were designed with the typeface to replicate handwritten notes taken in margins.