Floyd Instr Pile Mobile
Floyd Instr Pile

Floyd is a Detroit-based furniture company founded with a mission to put an end to disposable furniture. The brand needed a new identity and packaging system that reflected its evolution from start-up to full-fledged furniture company.

A proprietary typeface inspired by the company’s Rust Belt origins is the centerpiece of the new identity — which was applied across its packaging, website, and Detroit showroom.