Justworks provides payroll, benefits, HR, and compliance support for US-based businesses, allowing them to grow with confidence. Order developed and type-driven identity system centered around a custom typeface designed in collaboration with Colophon Foundry→.
As Justworks customers ourselves, we have seen firsthand their obsession with customer service and support. That simple idea — support — was the starting point for the updated wordmark and visual system.
Order collaborated with Colophon Foundry→ in London to design “Oately”, a typeface inspired by late 19th century Sans Serifs and named after the Justworks CEO and founder, Isaac Oates. The goal was to create a utilitarian typeface with a personality that could be used exclusively across the organization.
Support, highlight, and focus are the three pillars of the visual system. Combined, they provide a flexible framework for Justworks to deploy to any application.
The updated color palette evolves Justworks' previous brand colors, retaining a focus on blue while adding brighter highlights.
Oately was designed to perform best on screen in the Justworks application.