Union Logo Square
Union Logo

Union AI is a software tool designed to implement and maintain accurate predictability of data workflows required for using artificial intelligence in a myriad of product services.

Following the success of the open-source version of the platform, Flyte, Order constructed an identity system surrounding the data-focused nature of the team’s work.

Union AI

Industries have looked to AI’s capabilities to achieve meaningful results in their services. However, the maintenance of those data workflows can often require considerable technical means.

Union’s software is used in a multitude of companies to reduce friction in the data workflow process — their work began with Lyft, where they created a system to calculate the estimated time of arrival for drivers between start and end destinations.

Union Bio 02
Union Bio 01

Union’s services have been lent to food delivery companies, such as Wolt, to optimize predictability for restaurant timing estimates.

Union Bio 03

In their work with Spotify, Union aided the finance team requires in compiling a 2-year projection into the future of profits and losses.

Union’s software uses the methodology of “orchestration” to systemize a set of pre-existing — and often disparate — data points.

To illustrate the complex nature of Union’s work with orchestration, and the importance of each individual unit of data, Order looked towards core geometric language to build the foundational elements in the identity system.

Union Logo Square
Union Logo
Union Symbol 01

The wordmark is built using core geometric shapes of a circle and square.

A symbol was designed for secondary uses and at smaller scales, calling back to the user’s journey throughout the data workflow.

Union Mac 01
Union Phone 02
Union Type Source 02

To create cohesion with the wordmark’s mathematic characteristics, Order looked towards early geometric sans-serif’s in Paul Renner’s Futura.

Union Type Source 01

The Yellix type family by Displaay comprises our primary typographic voice.

Yellix’s early inspirations of Renner’s first Futura sketch aligned with the geometric qualities of the wordmark’s custom letterforms. The tension between the circular and square shapes lent to both elements of our mark.

Union Bcard
Union Bottle
Union Mailer

Yellow acts as the primary identifier of the brand, with purple being used as a color highlight in the system.

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The geometric traits established in our wordmark extend into a diverse library of iconography and custom typography to represent the features of the software.

Union Icon 00
Union Icon 01
Union Icon 02
Union Icon 03
Union Icon 04
Union Icon 05
Union Icon 06
Union Ooh 06
Union Ipad 01
Union Ooh 03
Union Type Language

In a primarily black and white brand, photography is used in full color to accurately represent specific client use cases.

Geometric shapes and extended graphic devices are used as masking devices for to display imagery with a range of expression.

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Union Ipad 02
Union Signage
Union Presentation 02
Union Newspaper 02 17
Union Newspaper 01
Union Ooh 05
Union Tote
Union Phone 01
Union Guidelines