Vessel Floats is a float-therapy spa in Greenpoint, Brooklyn, with an emphasis on holistic well-being and mindfulness.
Order was tasked with developing an identity system that is honest to the history and benefits of sensory deprivation, but through a more contemporary lens.
The history of sensory deprivation floating starts with John C. Lilly's early documented studies in The Deep Self.
Two early types of sensory deprivation tanks.
A connection was made between the buoyant nature of floating and the vertical aesthetic of Vessel's interior architecture.
As a way to extend the brand language, we considered how the vibrations of a "float" could be represented.
German scientist, Ernst Chladni, provided an early way of visualizing the effects of vibrations — most commonly using salt — which is the compound also found in float tanks.
A collection of Chladni’s plates acted as a foundation for linear brand illustrations.